Gaming Company - Mid-size Mobile Game Developer

Initial Situation:

  • Manual video hook creation taking 4-5 hours per ad
  • High CPI ($2.80) limiting scaling
  • Low viewer retention in first 3 seconds
  • No systematic way to test hooks

How They Used Introhook:

    Video Hook Generation:
  • Input their existing ad content
  • Let Introhook analyze and generate optimal hooks
  • Focused on making first 3 seconds count
  • Each video hook tested different opening approaches
    Weekly Process:
  • Generated multiple hook variations
  • Quick A/B testing of different openings
  • Scaled the hooks that grabbed attention
  • Continuous optimization based on performance

Results:

  • CPI reduced to $1.15
  • Video Hook generation time cut to 30 minutes
  • Testing cycles reduced to 48 hours
  • Ad engagement up 58%
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"Before Introhook, we were shooting in the dark with our hooks. Now we can quickly create and test different openings to find what really grabs attention."
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Mike Chen, UA Manager

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